Confidentiality prevents full disclosure. Selected outcomes include:
• International IP Firm: Diagnostic work identified major conversion leaks caused by fragmented positioning, market capture, and conversion systems. Implementing the roadmap increased leads by 60% and sales conversions by 240% from the same ad spend by repositioning the offer, redesigning the proposition, and building a unified nurture and reactivation system.
• UK Comparison Platform: The platform operated across UK energy, home improvement, and finance, driving traffic primarily from paid media and converting at roughly the industry standard. Our diagnostic identified significant lost opportunity and conversion leakage across visibility, capture, and follow-up. The roadmap focused on strengthening market presence, improving demand capture, and introducing a behavioural nurturing system. Within 12 months, traffic increased by over 20%, cost per lead reduced by 35%, and conversion rates more than doubled, reaching roughly 2x the prevailing industry benchmark.
• Tech Platform Exit: Positioned and developed the narrative and communications strategy for a successful exit, acquired by a leading international group.